Understanding your potential customers
Just some of the reasons your customers will love buying your milk direct from you.
Environmentally friendly
Whole milk in glass bottles from happy cows ticks all the good environmental boxes-no food miles, slow food, local food from local producers, better nutritional value and so on and so on. Better for the planet!
Reusable containers
Rather than buying milk in non-biodegradable plastic bottles, reusable glass bottles produce considerably less waste. Our machines are currently saving hundred of thousands of single use plastic.
It’s close by
Our milk has been produced close by from local fields and has not been transported across the country, or indeed across Europe. Lower food miles and a reduced carbon footprint.
Your Community
You are supporting your local community. local business and local people. All who share and contribute through buying and selling.
Cows
Don’t forget the ultimate source isn’t a machine. The cows in your area produce this milk and our customers have some of the highest standards for quality milk production.
Support your local farmer
A simple search online will reveal how preposterously little per litre of milk relative to what the consumer typically pays is given to the farmer. Famers are often forced to sell for less than the cost of production and using one of our machines redresses this balance with milk being sold direct to consumers at a fair price. Having a machine will enable local communities to support their local producer.
Motivation
Across the continent from Spain, France and Italy, through Switzerland and Germany, to Eastern European countries such as Hungary and Slovakia.
Local support
By buying the product of a local farmer directly you are supporting their business and the local economy.
In the UK
There are around 11,200 dairy farmers in the UK who not only produce an important component of our daily diet but they are custodians of our countryside and our wildlife.
Cows
You also get to look after the cows, the same ones you can see from your window, the ones that come say hello when you walk your dog.
Raw vs. Pasteurised Milk
Milk vending machines on continental Europe are invariably used by farmers for selling raw milk, meaning that on balance they can market their product at a much more cost-effective price– without having to invest in a pasteuriser, or having to pay for someone else to pasteurise their milk. In the UK, raw milk can be sold directly from the farm but cannot be transported and sold off farm without a special licence. If milk is pasteurised it is then able to be transported from the farm and sold in any one of a myriad of setting, from farm shops to car washes, from mobile trailers to petrol stations.
Consumers
From the consumer’s point of view unpasteurised or raw milk is said to have a whole range of health benefits when produced under suitably hygienic conditions from a healthy herd.
Taste
Milk from vending machines is more natural that that in the shops as it is unhomogenised, a process devised for purely aesthetic reasons. Homogenisation diminishes the quality of milk by reducing the size of suspended fat globules by about 10 fold. If the science is confusing, try the milk and taste the difference!
Cows
Many farmers strive for high standards of husbandry and care for animals which usually also means better standards and living conditions for the animal and better quality milk from happy cows.
Further reading
Comprehensive study “The Case For Untreated Milk”, based on a number of scientific journals and research findings.
Still looking for more ….
